By Daisy Coyne
Madison Dapcevich is a science reporter with Lead Stories, a fact-checking website that searches the internet for posts that contain false or misleading pictures or information, who has been using social media throughout her career for a diverse list of publications and projects. She started using social media about 20 years ago as a way to personally connect with people. But, as social media has grown and changed throughout the past few years, so has Dapcevich’s relationship with it. She has created and posted Instagram reels during her time as a Digital Content Coordinator at Nautilus Live, an ocean exploration trust, while doing deep-sea research and is now a science reporter for Lead Stories where she fact-checks social media posts for accuracy and falsehoods.
Dapcevich has created an online presence for herself on many social media platforms, both for personal and professional use. Dapcevich has about 1,300 followers on Twitter with a blue check mark next to her name and has about 4,500 followers on Instagram. In an email interview with UM Journalism student Daisy Coyne, Dapcevich answers some questions about her work. Below is a transcript of their conversation, edited for brevity and clarity.
Q: How has social media impacted your career?
A: Social media has impacted my career on a variety of levels, but I will speak to how it influences my current role. I currently serve as a science reporter with Lead Stories, one of the independent fact-checking agencies that Facebook, and other social media companies rely on to document falsehoods online.
Social media has allowed for mis- and disinformation to thrive online and has further siloed already polarizing political ideologies. For all the positive aspects of social media — the dissemination and accessibility of information, among them — there is an equal amount of harm being done by nefarious actors who share, either intentionally or unknowingly, false information.
My role is to fact-check social media posts for their accuracy and to flag posts that lack context and nuance or are blatantly wrong. In short, my current role requires that I be immersed in social media.
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