By Charles B. Wendt
Tasha Cain-Gray is the digital content producer for KXLY 4 News in Spokane, Washington. She has worked for WSTP news in Tampa Bay as their Brightside digital content producer working the morning shifts from 3 a.m, to noon. UM student Charles B. Wendt recently spoke with Cain-Gray on the best practices for social media and how journalists should handle today’s technological age. Below is a transcript of their conversation, edited slightly for clarity.
Q: What is your favorite platform to post stories to and how do you cater your content to different platforms?
A: My favorite platform to post stories to is Instagram. YouTube is a close second though. What I like about these platforms is the ability to curate your content a little better. With Facebook and Twitter, you get the newsfeed. Yay, I guess. But with Instagram and YouTube, you have the ability to get more creative. On IG you can use the “swipe up” (now link) feature in the stories. You can use a combination of photos and videos to market your hard work. Plus, I like to think of IG as a story “art gallery” where I’m the curator. Then with YouTube, I like how sharable it is. You can embed related videos into other stories and post the links to other social media platforms.Continue reading “Journalists on Social Media: Q&A with Tasha Cain-Gray, KXLY 4 News in Spokane”