By Haileigh Bayee
Ric Sanchez has been specializing in social media since pretty much right after he graduated from the UM School of Journalism in 2015, first at the Washington Post and now at the Athletic, a national publication focused on sports news. Sanchez’s work includes curating content from what the Athletic has published and packaging it for Twitter, Facebook, and Instagram.
Current University of Montana journalism student, Haileigh Bayee, interviewed Sanchez recently about best social media practices. Below is the transcription of the interview, edited for clarity and brevity.
Q: What’s your favorite platform and how do you cater your content to that platform?
A: Twitter. Honestly, a lot of people use it, so I am always second screening on Twitter during a game. I’m looking at live reactions from creditors that I follow. Honestly, it’s the easiest and quickest way to get information out there. For the most part, it’s helpful as far as being able to publish news quickly.
Q: How do you ensure your posts stay professional yet inviting?
A: We had a lot of success being a little sillier on Twitter. You see that Washington Post avatar and you’re probably expecting something a little more serious. So voice with something lighter, as long as what you’re publishing is still accurate. You obviously don’t want to get carried away and post something that’s untrue but as long as you know you’re not like reaching, you’re not trying too hard, you can have funny reactions.Continue reading “Journalists on Social Media: Q&A with The Athletic’s Ric Sanchez”